2011年7月11日星期一

Air Condition: Meaningless Price Ups and Downs, Innovation is the Only Boss

In China, after saving energy subsidies has been cancelled, the running of the air conditioning price has also caught the public attention. When a Chinese expert in an interview said that it is meaningless to talk about the ups and downs of the air condition prices under the condition of such a high inflation. It is also a kind of unilateral desire that some enterprise expect to secure the market prices

Some expert indicated that air conditioning price rises tension is insufficient, because the high basic property prices and fuzziness of the future price inhibit the basic needs of air conditioning. He stressed that the bottom line of the cost of China's air conditioning in the pearl river delta is difficult to reduce. And also, under the cancelling of the subsidies, the pearl river delta will continue to play the role of “aokamu razor” within the industry when concerning their ability, this will also continue to help decrease the brands of air conditioning.

The cancellation of the energy subsidies may be an attempt of the management layer, because the global economy have not met the real big range of recovery. The policy is actually a security seat belt in respond to economic emergency slowdown. High inflation and the clouds did not disperse, that is to say, the high cost pressures still exist. Under such case to cancel subsidies, air conditioning enterprises will face an unprecedented liquidity pressure.


The authoritative data shows that before September 2008, in the air conditioning market, the world domination lies in the constant speed air conditioning, while the frequency conversion air conditioning only takes up a small market share. However, the market share of frequency conversion air conditioning has dropped from less than 8% in 2008 to the rapid expansion of 27% in 2010. Suning and Gome, the electrical chain giants both expected that this year the market share of the frequency conversion air conditioning market would be over 50%. In some big cities, it may break through to be above 70%. Moreover, some big enterprise have also tap into the market of frequency conversion air conditioning. Some expert even point out that "whoever does not do frequency conversion air conditioning, means he falls behind.” Obviously, frequency conversion air conditioning has already make considerable market approval, and is leading the frontier science and technology. Thus, I should say that frequency conversion air conditioning revolution is approaching.

China enterprises, and China air conditioning manufacturers endeavor to be the first rate manufacturers to product a “cool summer” for all the citizens, who can find what they need in the online marketplace: http://www.ecvv.com/.

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